Avoc Apocalypse, created by gaming giant Nomis, became a massively popular game for iPhones immediately after its release in the Apple App Store in early 2018. It is free to download, but players can gain an edge in the game by purchasing superfood power ups for real money.

Some background:

? Prior to release Avo Apocalypse was developed over 18 months by a large team of programmers and game designers at a total cost of $60 million.

? The game was released mid-way through Q1 2018 and word spread quickly about the game. By Q2 2018, everybody had heard about it.

? After the game's release, it costs $10 million per quarter to maintain the game and pay for the servers that the game runs on.

? Initially, power ups were priced at a low price of $0.50 to stimulate interest in the game. The price was raised to $1 in Q2 2018 after the number of users had stabilized.

? Starting in the beginning of Q3 2018, Avoc Apocalypse faced a new competitor in the health-foodbased iPhone game market, Arugula Arena. Power up sales slowed down as many players reduced or halted their Avo Apocalypse play. Nomis lowered the price of power ups for Q4 2018 in an attempt to revitalize lagging sales.

Date Power up price Power up quantity Q1 2018 $0.50 13 million Q2 2018 $1 30 million Q3 2018 $1 20 million Q4 2018 $0.75 28 million (suppose these data were taken from the end of 2018)