A&W is launching a new product of Berry juice in the Waterloo region.

What will be the communication plan for this product to launch the product? What will be the communication strategies? The media budget is $25000 for the Waterloo region.

(Note: There are 7 stores of A&W in the waterloo region.)

What will be the distribution strategy? How will the product be sold? Who will sell it? Who will ship it? Who will service it?

(Note: There are 7 stores of A&W in the waterloo region.)

What will be the pricing approach for the chain? Describe the plan to set a price for the new menu item. How will be the product positioned? Note the pricing implications of that positioning and the pitential price approach you will take.

(Please consider other products pricing of A&W and the competitors pricing of similar products)