AW W AN AR e mm o 1. OTAs have caused many hotels to lose control of their inventory and pricing, and this has eroded not only profitability but also brand equity. Unlike hotels, airlines have not suffered from the same problems. (20 points) Why are the airlines in a different position? - The airlines are in a different position because If you were a hotelier, what strategies would you use to overcome this problem? - The strategies I would use to overcome this problem would be inspiring direct booking, such as supplying different benefits for clients. Offering exclusive discounts or loyalty rewards to guests who book directly through the hotel's website rather than OTA's. Also, introducing a loyalty program and encouraging them to book online for better benefits such as room upgrades, free amenities, or even discounts on future stays