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a)What is a value chain? Which activities do you think are typically included in the value chain of a clothing manufacturer such as Zara or
a)What is a value chain? Which activities do you think are typically included in the value chain of a clothing manufacturer such as Zara or Gap?
b)Provide one reason why Zara decided to vertically integrate its manufacturing and design activities
c)Provide one reason why Gap decided to outsource its manufacturing activities.
d)Do you think Gap should try to emulate Zara and pursue vertical integration? Justify your answer.
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