Awwab has a remarkable presence on social media. His personal accounts on Snapchat and

Instagram have hundreds of thousands of followers, and usually, he impacts followers

$$decisions to buy products or visit places. He is willing to partner with a local designer to create special

clothing for him that reflects his own personal brand, and instead of payment, he offered them to

showcase their business On his social media accounts, which will increase their brand's awareness.

The local designer agreed, and they started the business.

The type of influence Awwab has on the

local designer is most probably: pressure $-$ legitimacy $-$ consultation $-$ exchange