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Ayoba Media Ltd , a South African mass media and entertainment company is having a bad year in 2 0 2 4 , as the

Ayoba Media Ltd, a South African mass media and entertainment company is having a bad year in 2024, as the company has incurred a R4,9 billion net loss. The loss has pushed most of the return measures into the negative column and the current ratio dropped below 1.0. The companys debt ratio is still only 0,27.
Assume top management of Ayoba is considering ways to improve the companys ratios. Top management is considering the following transactions:
1. Sell off the cable television segment of the business for R30 million (receiving half in cash and the other half in the form of a long-term receivable). The book value of the cable television business is R27 million.
2. Borrow R100 million on long-term debt.
3. Purchase treasury shares for R500 million cash.
4. Write off one-fourth of goodwill carried on the books at R128 million.
5. Sell additional advertisements at the normal gross profit of 60%. The advertisements will run immediately. Requirements:
1. Top management wants to know the effects of these transactions (increase, decrease of no effect) on the following ratios of Ayoba Media Ltd:
a. Current ratio
b. Debt ratio
c. Times-interest-earned ratio
d. Return on equity
e. Book value per ordinary share
Provide your feedback to top management by providing them with a summary of the impact of each transaction by including and populating a table such as the below example: (increase /decrease / no effect). Include all the accounting calculations that are required.

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