$B2B$ markets differ from $B2C$ markets in that business customers are making purchase decisions for their organization rather than for personal consumption. B$2$B customers purchase goods for use in production of their own products or to resell to other customers.

Business$-$to$-$business $($B$2$B$)$ marketing involves the processtof buying and selling goods or services to be used in the production of other goods or services. In B$2$B marketing, there are multiple markets that firms can buy or sell to$.$ Just like in B$2$C marketing, B$2$B marketers focus their efforts on meeting the needs of their customers and creating value for those customers.

Read the description of each item and determine the appropriate B$2$B market segment in which the item belongs.

Procter & Gamble $\backslash$begin$\{$tabular$\}\{$l$\}$

Automobile $\backslash$

Dealerships

$\backslash$table$[]$

Coca$-$Cola $\backslash$

Distributor's

$\backslash$end$\{$tabular$\}$

Washington, DC$,$

California State

Public Schools

Government