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b) As controller of Tallman Company, you are responsible for keeping the board of directors informed about the company's financial activities. At the recent board
b) As controller of Tallman Company, you are responsible for keeping the board of directors informed about the company's financial activities. At the recent board meeting, you presented the following financial data: 2016 2015 2014 2016 2015 2014 Sales trend 247.0% 135.0% 100.0% Accounts recevable 7.0 times 7,7 times 8.5 times percent turnover Selling expenses 10.1% 14.0% 15.6% Total asset turnover 2.9 times 2.9 times 3.3 times to net sales Sales to plant 3.8 to 1 3.6 to 1 3.3 to 1 Return on total assets 9.1% 9.7% 10.4% assets Current ratio 2.9 to 1 2.7 to 1 2.4 to 1 Return on 9.75% 11.50% 12.25% stockholders' equity Add-test ratlo 1.1 to 1 1 .4 to 1 1.5 to 1 Profit margin. . 3.6% 3.8% 4.0% Merchandise 7.8 times 9.0 times 10.2 times Inventory turnover After the meeting, the company's CEO held a press conference with analysts in which she mentions the following ratios: 2016 2015 2014 2016 2015 2014 Sales trend percent 147.0%. 135.0% 100.0% Sales to 3.8 to 1 3.6 to 1 3.3 to 1 plant assets . Selling expenses to 10.1% 14.0% 15.6% Current" 2.9 to 1 2.7 to 1 2.4 to 1 net sales .2 ratio Required a). Why do you think the CEO decided to report these 4 ratios instead of the 11 ratios that you prepared? (10 marks) b). Comment on the possible consequences of the CEO's reporting decision. (7 marks)
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