Question
b. ASGC is also considering adding tennis racquets to the product lines it produces. This would require a $500,000 modification to its factory as well
b. ASGC is also considering adding tennis racquets to the product lines it produces.
This would require a $500,000 modification to its factory as well as the purchase of new equipment that costs $1,600,000. The variable cost to produce a tennis racquet would be $55, but John thinks that ASGC could sell the racquet at a wholesale price of $82.
John thinks that if ASGC sells the racquet at a lower price, many other retailers might decide to carry it. However, the vice president of ASGC thinks that the tennis racquet is a superior product and that ASGC should sell it for $99.99 to upscale country clubs only. The higher price would give a prestige image.
Questions based on the above (10 pts)
7. If ASGC produces tennis racquets, how many racquets must it sell at $82.00 and $99.99 to break even?
Breakeven units at 82.00 _______________________________. (3pts)
Breakeven units at 99.99 _______________________________. (3pts)
Which price do you recommend and why? __________________________ (2pts)
If ASGC wants to make at least $40,000 profit off the racquets, at a selling price of $82.00 what would the breakeven quantity be__________________________ (2pts)
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