b) Based on their customer insights, Brum Brew are considering offering food/snacks to their product portfolio. You have been asked by the owner of Brum Brew to provide a critique and recommendation of the following strategic approaches to implement this new product strategy:

i)Freewheeling approach: Describe what the approach is, provide an example of the type of organisation that would use this strategy, evaluate it by detailing two advantages and two disadvantages associated with it when applied to Brum Brew's new product strategy; would you recommended this approach for Brum Brew and why or why not?

ii)Rational approach: Describe what the approach is, provide an example of the type of organisation that would use this strategy, evaluate it by detailing two advantages and two disadvantages associated with it when applied to Brum Brew's new product strategy; would you recommended this approach for Brum Brew and why or why not?

iii) Brum Brew have introduced a Management by Objectives (MBO) approach to their CRM Customer Support team. Each team member has been given a personal objective to close customer queries within 24hrs. Identify two advantages, and two disadvantages to this (MBO) approach together with impact to Brum Brew or the Customer. The B part of the questions was not answered please can u help me out