Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

b. (Decision Tree) Company Y operates five luxury coffee shops in a Boston. To increase revenues, it is looking at two options, launching loyalty cards

b. (Decision Tree)

Company Y operates five luxury coffee shops in a Boston. To increase revenues, it is looking at two options, launching loyalty cards or cut prices, across that chain. The cost of launching loyalty cards is $600,000, while $400,000 for cutting prices. If the firm chooses to launch loyalty cards, it was estimated that there will be a 60% probability for high sales and will result to a revenue of $1.2M, otherwise would result to low sales of $950,000. If it chooses to cut prices, the probability for high sales is 80% which will result to a high revenue of $1M, otherwise low sales of $700,000. Using the decision tree analysis, help the business firm come up with the best decision, either launching a loyalty cards or cut prices, for it to increase revenues.

Hai. Good day. I would like to ask about the structure in this situation. Do i still need to put a line for the "nothing". Like, there is a decision to increase revenues, but it wasn't indicated about having nothing. I'm just curios. What would be the best presentation of the structure for this one? Thank you so much..

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Computer Accounting

Authors: Donna Kay

14th Edition

007762453X, 9780077624538

More Books

Students also viewed these Accounting questions

Question

1. To generate a discussion on the concept of roles

Answered: 1 week ago

Question

6. What information processes operate in communication situations?

Answered: 1 week ago