Question
b) Discuss why or why not access to new customers, lowering costs, and diversification of risk (political, economic, cultural) proved to be beneficial for each
b) Discuss why or why not access to new customers, lowering costs, and diversification of risk (political, economic, cultural) proved to be beneficial for each of the companies profiled in the videos below?
International Business Explained: Why Go International? - YouTube - 3:32
Why Starbucks Failed In Australia - YouTube - 6:49
Why 7-Eleven Failed In Indonesia - YouTube - 4:46
Why McDonald's Flopped In Vietnam - YouTube - 6:25
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Stage Management
Authors: Lawrence Stern
5th Edition
0615001351, 978-0615001357
