B E F G H + 1 4 x V x Dr. Corneal's Projected Sales Funnel A D Dr. Corneal's Projected Sales Funnel 2. 3 Google Newspapers Magazines Radio 4 Prospects (5000) 4,500 3,000 5 6 Leads Level A Wears Glasses 3,375 1,875 8 Leads Level B 9 Fashion Sunglasses 250 100 10 Total Leads Level A+B 2,550 11 12 Opportunities 191 13 14 Customers 7 10 5 15 16 Total Customers 17 18 19 Assumptions: 20 5,000 people live within 15 miles of Dr. Corneal's store 21 90% use Google regularly, 50% read newspaper, 60% read magazines, 20% listen to radio 22 Based on medical data,on average 75% of the population needs glasses 23 Radio listeners are older, have more eye issues, 90% need glasses 24 10% of people don't need glasses but like fashion sunglasses 25 Assumptions: 5,000 people live within 15 miles of Dr. Corneal's store 90% use Google regularly, 50% read newspaper, 60% read magazines, 20% listen to radio 2 Based on medical data, on average 75% of the population needs glasses 3 Radio listeners are older, have more eye issues, 90% need glasses 24 10% of people don't need glasses but like fashion sunglasses 25 26 Average Call To Action Response Rates 27 Google 5% 28 Newspapers 2% 29 Magazines 3% 30 Radio 1% 31 32 Average conversion rate from Opportunity to Customer - 50% 33 34 35