(b) How large was the impact of competitors 2-for-1 price (c) How large was the impact of Cinemexs own 2-for-1 deal on its own ticket sales? On its average ticket price? On total revenue? (d) Why might a 2-for-1 deal be better for exhibitors than a straight reduction in price?

Cinemex Summary Statistics, 2000

Film Rental (% of Net BO) 40.5%

Advertising Exp (% of Net BO) 1.5%

Concession COGS (% of concessions). 27.0%

Total Attendance 22,307,310

Average Ticket Price $26.66

Concession per Person $13.96

Other Revenue per Person $0.24

Payroll per Admit $3.82

Supplies and Services per Admit $3.18

Occupancy Expenses Per Admit $6.10

Revenue per staff hour 470.43

EBITDA per staff hour 143.84

Attendance per Screen/Week 1,807

Box Office per Screen/Week $48,18

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