B. Is the fact that the people the company is trying to trick is not the purchaser but the purchaser's friends to thinking that the purchaser paid the high price for an authentic item make FinerBags.com ethical?

One reason to lie to the people you hire to sell the bags elsewhere is to help them do their job well. If they believe the bags are the real thing, they may find it much easier to enthusiastically promote their product. Is there any ethical difference between lying to employees to help them improve their work performance as purse salespeople and lying to consumers about what they're getting when they make a purchase? If not, why not? If so, what's the difference?