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b) Market segmentation is the foundation of any successful long-term marketing strategy. To be effective, market segments must be: 1. Measurable 2. Accessible 3. Substantial
b) Market segmentation is the foundation of any successful long-term marketing strategy. To be effective, market segments must be: 1. Measurable 2. Accessible 3. Substantial 4. Differentiable 5. Actionable Discuss these 5 criteria in market segmentation
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The Restaurant From Concept to Operation
Authors: John R Walker
6th Edition
9781118139950, 470626437, 111813995X, 978-0470626436
