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B) Product dmeren C) Cost leadership D) Competitor differentiation 18) An organization that is using the product differentiation approach would most likely do which of

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B) Product dmeren C) Cost leadership D) Competitor differentiation 18) An organization that is using the product differentiation approach would most likely do which of the following? A) focus on tight cost control to create a reputation of saving its customers money B) use innovative research and development and develop effective promotional campaigns to increase customer loyalty and charge higher prices C) provide products that are similar to competitors D) offer pro ducts at a lower cost than competitors

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