b pts General Mills just is undertaking a capital budgeting analysis on a new cereal. The firm realizes that if they come out with a new product it would affect the sales of existing products. What is the best course of action for General Mills in this analysis? Treat the reduction of sales from existing cereals as a sunk cost Account for the reduction of sales from existing cereals in the projection of cash flows on the new product. Include the allocated costs of the new cereal in the sales of the pre-existing products. Ignore the fact that sales of other products will be affected. Question 10 5 pts Which of the following statements is correct? Incremental net operating profits after-tax should include sunk costs associated with a project Incremental net operating profits after-tax should include the effects of financing costs associated with a project Incremental net operating profits after-tax should exclude the effects of depreciation costs associated with a project Incremental net operating profits after-tax should exclude the effects of financing costs associated with a project