B) sales fonce C) prodaction facilities D) beand name. E) All of these are equally lakely 11) Promotion is mainly concerned with A) obtaining B) informing the public C) telling the target market that a favorable corporate image. public about the fim's offerings to maximiae sales Product is Price. the right Product is available in the right Place at the ngha E giting people to buy a fiem's product -even when it isn't needed. )obaining maximum publicity-at the lowest cost 12) 12) Personal selling A ) is included in inost marketing mixes, as it is i expensive. C) is less flexible than mass selling. D) involves direct spoken communication between sellers and E) involves advertising and publicity, communicating with large sumbers of potential customers at the sarne tie 13) Which of the following is NOT true when comparing mass selling to personal selling? 13) A) Mass selling doesn't provide immediate feedback B) Personal selling includes customer service. C) Publicity is not a form of mass selling. D) Mass selling is less expensive when the target customers are numerous and scattered. E) Mass selling is less flexible in adapting to customers' needs and attitudes. 14) Which of the following is NOT an example of sales promotion? 14) A) a banner ad on The Wall Street Journal's stock B) a small toy in a kid's "Happy Meal" at McDonald's C) a bumper sticker that says, "Drink more milk'" D) a display of fishing equipment by a sporting goods store in a shopping mall E) samples of a new low-fat snack cracker given away at a supermarket 15) Which of the following sales promotion activities is aimed primarily at final users of a 15) product? A) merchandising aids B) training materials C) sales contests D) coupons E) meetings