B.

Simulation Exercise

Company: Merrill Lynch (Investment Banker)

Positions: Investment Banker and Project Manager Sector: Finance Activity: offering financial advice specifically to rich people

Employee Preferences

Part 1- What are the different needs and wants of your employees?

Do they have choices in benefits?

What are the costs to the company when giving different choices of benefits

Part 2- How can compensation strategy be implemented? (What is the company's current compensation strategy and suggest a new strategy and why?)

What happens to this strategy when there are changes in the market-recession, new competition