B) suppliers C) marketing intermediaries D) resellers 10) Individuals and households that buy or acquire goods and services for personal consumption make up the A) consumer market B) market offering C) market mix D) subculture ! !) Marketing stimuli include which of the following? A) economic stimuli B) price stimuli C) technological stimuli D) social stimuli 12) Companies can research many aspects of buying decisions. However, the one that is the most difficult to identify is A) what consumers buy B) how and how much they buy C) why they buy D) when they buy 13) Marketing stimuli consist of the four Ps. Which of the following is NOT one of these? A) product B) packaging C) price ', D) promotion 14) In the model of buyer behavior, which of the following is NOT a major type of force or event in the buyer's environment? A) economic B) technological C) social . D) political. 15), Each culture contains smaller , or groups of people with shared value systems based on common life experiences. end situations. A) cultural, universals B) reference groups C) subcultures D) monocultures 16) Subcultures include nationalities, religions, geographic regions, and A) genders B) ages C) professions D) racial groups 17) Which consumer group tends to show more brand loyalty and makes shopping a family event, with children having a big, say in the purchase decision? A) Hispanic Americans B) African Americans C) Arab Americans D) working class consumers involves enlisting established influencers or creating new influencers to spread the word about a firm's brands. 18) A) Word-of-mouth influence -..idencer marketing D) Social networking 19) Many companies use ethnically specific themes in their mainstream marketing strategy because marketers have realized that insights gleaned from ethnic consumers can influence their broader markets. This type of marketing is known as A) total market strategy B) buzz marketing C) social networking 20) D) word-of-mouth marketing behaviors. are society's relatively permanent and ordered divisions whose members share similar values, interests, and A) Social classes B) Societal norms C) Reference groups D) Universal cultures 21) Consumer purchases are influenced strongly by characteristics that marketers cannot control but must take into account, including cultural, social, psychological, and characteristics. A) economic B) professional C) medical D) personal 22) Which of the following statements is true of social classes? A) Social classes are society's temporary divisions. B) Members of a social class have unique and distinct values, interests, and behaviors. C) People within a social class tend to exhibit similar buying behavior. D) Income is the single factor that determines social class. 23) Which of the following statements is true regarding social classes in the United States? A) Social class is determined by income alone. .B) Lines between social classes in the United States are fixed and rigid. . .... C) Social classes show distinct product preferences in clothing and automobiles. D') Wealth is more critical than education level in measuring social class." 24) Family is one of the factors that influence consumer behavior. . . A) regional B) social C) personal D) psychological 25) A shoe manufacturing company uses ads featuring the members of a country music band with the hope that the band's fans will see them wearing the company's shoes and hence purchase the same brand of shoes. The shoe company believes that the band portrays the image of a to the band's fans. A) membership group B) reference group C) status symbol D) subculture End