b. Tesla tries to deliver a complete experience: car, upgrades, charging, insurance - the whole bundle. This is unlike other automakers, so does Tesla have distinctive competence(s) over others ? What are the key implications to Tesla by having these distinctive competences, if any?

c. Examine which type of diversification is adopted by Tesla. Consider how Telsa creates value through this type of diversification

d. Value chain analysis is a useful tool for firms to better understand its costs and parts of its operations that create value. Using the value chain model to analyse Tesla's primary activities.