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B The following income statements illustrate different cost structures for two competing companies: Income Statements Company Name Rooney Number of customers (a) Sales revenue
B The following income statements illustrate different cost structures for two competing companies: Income Statements Company Name Rooney Number of customers (a) Sales revenue (a x $240) Variable cost (a x $180) Variable cost (a x $0) Contribution margin Fixed cost Net income Rundle 88 88 $ 21,120 N/A $ 21,120 (15,840) 0 21,120 (15,840) N/A 5,280 0 $ 5,280 $ 5,280 Required a. Reconstruct Rooney's income statement, assuming that it serves 176 customers when it lures 88 customers away from Rundle by lowering the sales price to $140 per customer. b. Reconstruct Rundle's income statement, assuming that it serves 176 customers when it lures 88 customers away from Rooney by lowering the sales price to $140 per customer. Complete this question by entering your answers in the tabs below. Required A Required B Reconstruct Rooney's income statement, assuming that it serves 176 customers when it lures 88 customers away from Rur by lowering the sales price to $140 per customer. ROONEY COMPANY Income Statement Sales revenue Variable cost Contribution margin Fixed cost Net income (loss) Required A Required B Required A Required B Reconstruct Rundle's income statement, assuming that it serves 176 customers when it lures 88 customers away from Roo by lowering the sales price to $140 per customer. Sales revenue Variable cost RUNDLE COMPANY Income Statement Contribution margin Fixed cost Net income (loss)
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