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(b) The marketing director of PDR plc is concerned at the company's inability to meet the quantity demanded by its customers. Two alternative strategies are
(b) The marketing director of PDR plc is concerned at the company's inability to meet the quantity demanded by its customers. Two alternative strategies are being considered to overcome this: (i) to increase the number of hours worked using the existing machinery by working overtime. Such overtime would be paid at a premium of 50% above normal labour rates, and variable overhead costs would be expected to increase in proportion to labour costs
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