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B Topic: Southwest Airlines Background/History Briefly describe the company in the case analysis. What is its primary business? Who were the officers or key players

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Topic: Southwest Airlines Background/History Briefly describe the company in the case analysis. What is its primary business? Who were the officers or key players described in the case study? If the case study company is currently in business, list the company's current CEO, total sales, and profit or loss for the last year where data is available. Identify key events or phases in the company's history. Describe the performance of this company in the industry.

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