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b. Who and what allows pharmaceutical companies to price their products the way they do? What are the benefits of the system?
b. Who and what allows pharmaceutical companies to price their products the way they do? What are the benefits of the system?
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Pharmaceutical companies have the ability to price their products based on a variety of factors including the costs of research and development production marketing and distribution as well as the per...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
