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b) You are the marketing manager of a bank of your choice that provides financial services in Kenya. In one of your recent interviews in

b) You are the marketing manager of a bank of your choice that provides financial services in Kenya. In one of your recent interviews in the national television, the reporter asked you a question on how your bank applies the three variables of the marketing mix for service. Explain the answer you would give to the reporter and clearly indicating how your bank implements each of the three variables to successfully satisfy its customers

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