B2B and Tracking Tag for age 0-10 in U.S

Introduction Includes name of product/service Describes product features (what the product/service is) Describes benefits to customers (what the product/service does)
Situational Analysis Identify top competitors and discuss their strengths and weaknesses Why will this product succeed?
Target Market Identify the target market Who are your customers? Demographics? Psychographics? Geography / Behavioral characteristics? What evaluative criteria will customers use in purchasing the product? How involved are they in the purchase?
Positioning How would the product/service to be perceived by customers relative to competition?
Product Strategy Branding: (e.g. packaging, brand name, logo, special services offered) Product life cycle strategies: Product lines / brand extensions
Promotion Strategy Describe promotion campaign in terms of: Media habits of target audiencereader, viewer, listener profiles; Communication goals; Message; Media plan; Use of social media to engage customers
Price Strategy Pricing Objective Introductory pricing strategy: price penetration versus price skimming Pricing tactics
Distribution Strategy Different channels to distribute products/service Use of technology in the distribution strategy ______________________________________________________________________________________________________