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B2B in the News: -Students will locate a news item (online, in print, on the TV news, etc.) that relates to the various principles of
B2B in the News:
-Students will locate a news item (online, in print, on the TV news, etc.) that relates to the various principles of business-to-business marketing.
-Students will summarize the news item in several bullet points.
-Ask an open-ended question regarding a B2B concept related to the news item.
-Students will answer the question that they posed.
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