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B3 B3.Personality is interesting yet complicated. There are a large number of theoretical approaches to study personality. (a) Discuss both Neo-Freudian theory and Trait Theory

B3

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B3.Personality is interesting yet complicated. There are a large number of theoretical approaches to study personality. (a) Discuss both Neo-Freudian theory and Trait Theory in understanding Consumer of Behavior (10 marks) Describe the type of promotional message that would be MOST suitable for each of the give an example of each. (10 marks)

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