B3. (Total of 14 marks) As part of the preparation of the upcoming bushfires season, the South Australia Country Fire Service (CFS) is reviewing the effectiveness of a 3-month marketing campaign encouraging community to setup a bushfire plan. (a) (8 marks) Explain how the four steps of the Business Performance Strategy applies to this case study. Ensure that your discussion includes an example relevant to the case study in each of the four steps. (b) (4 marks) Explain two ways in which the CFS can convert data collected through the review into information. Accompany each explanation with a relevant example to CFS. (c) (2 marks) Provide one example how Internet of Things offers an opportunity for innovation at CFS to ensure local communities are bushfire ready.