B4

(ii) consumers with high optimum sti B4.Generally there are THREE levels of consumer decision making. (a) Define extensive problem solving, limited problem solving, and routinized response behavior. What are the differences among the three decision-making approaches? (10 marks) (b) What type of decision process would you expect most consumers to follow in their first purchase of a new product or brand in each of the following areas? Explain your answers. (10 marks) (i) chewing gum, (iii) men's aftershave lotion, (iv) paper towels, and (v) a luxury car OMO (ii) sugar, for one catering to upper-middle-class consumers