B5

(iv) paper (v) a luxury car B5. You are the owner of two furniture stores: one catering to upper-middle-class consumers and the other to lower-class consumers. (a) Referring to Social Class Theory, what is the difference between subjective and objective measures of social class? Explain how each is used. (10 marks) (b) How do social class differences influence each store's: (10 marks) (i) product lines and styles, () advertising media selection? EN