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BabiesRUs (BRU) is a popular global corporation, headquartered in New York, specialized in the manufacturing of several baby products, for medication, leisure and transportation. BRU

BabiesRUs (BRU) is a popular global corporation, headquartered in New York, specialized in the manufacturing of several baby products, for medication, leisure and transportation. BRU is particularly popular for its strollers, sold around the world.

In 2019, revenues were almost $ 100 million for the second year in a row, with a final positive profit of $ 1.1 million.

The following table summarized the main financial figures for the last 2 years:

Income statement (,000 $)

2019

2018

Net sales from operations

$ 98,526

$ 98,999

Other revenues and income

$ 120

$ 390

Total revenues

$ 98,646

$ 99,389

Purchases, services and other costs

$ (66,110)

$ (66,558)

Payroll and related costs

$ (21,522)

$ (21,618)

Gross operating profit (EBITDA)

$ 11,014

$ 11,213

Depreciation, amortisation and impairment

$ (8,690)

$ (7,360)

Operating result (EBIT)

$ 2,324

$ 3,853

Net finance expense

$ (865)

$ (823)

Net income (expense) from investments

$ (88)

$ (90)

Result before income taxes

$ 1,371

$ 2,940

Income taxes

$ (194)

$ (201)

Net profit (loss) for the year

$ 1,177

$ 2,739

Assets (,000$

Inventories (including contract assets)

$ 13,890

$ 13,866

Trade Receivables

$ 26,440

$ 24,110

Total assets

$ 110,677

$ 120,590

Liabilities (million )

Trade payables

$ 26,740

$ 25,710

Short Term Debt

$ 801

$ 620

Long Term Debt

$ 26,462

$ 29,291

Total Debt

$ 27,263

$ 29,911

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3) Evaluate the supply network strategy implemented by BRU for each component. Bumper Sourcing strategy: Single sourcing Multiple sourcing Dual sourcing Parallel sourcing Relationship strategy Traditional I Collaborative Location strategy Local suppliers Global suppliers Both local and global Wheels Sourcing strategy: Single sourcing Multiple sourcing Dual sourcing Parallel sourcing Relationship strategy Traditional Collaborative Location strategy Local suppliers a Global suppliers I Both Manual control Sourcing strategy: Single sourcing Multiple sourcing Dual sourcing Parallel sourcing Relationship strategy Traditional I Collaborative Location strategy Local suppliers Global suppliers I Both

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