BAC Wristband is Discreet alcohol consumption monitoring. It is designed to be comfortable so that you can wear it all day and night. Ideal for the individuals who want discreet options for monitoring and tracking their alcohol consumption. This is the only wristband on the market that monitors how much alcohol you consume and alerts you when it's time to stop drinking.

The value proposition of this BAC Wristband is that it is the only wristband that helps you know when to quit drinking by tracking the amount of alcohol you have consumed and letting you know when it is safe to do so. the marketing chanels would be tik tok intagram and the oficial website thought videos and blogs

If a marketing camping would be create whaat would be the following items based on the business, is possible to delete or add more concepts:

Objectives:Can be broad/nonspecific. What do you want to accomplish with the venture (business/marketing)?

1. Increase revenue from product X over the next 12 months.

2. Position this disruptive new product as a viable alternative to (competitor's product).

Goals:(These need to be specific business/marketing targets and they are based on the broad objectives)

1. Create revenue of X$ by end of year 1 (only plan up to 1 year out)
2. Increase revenue by X% month over month
3. Build buyer awareness to XX%.

Strategy/Tactics: (Through what marketing activities will you accomplish the goals?)

1. Create social media campaign across X# of platforms
2. Engage in email campaign / newsletter distribution
3. Incorporate SEO / analytics
4. Become the best source of information on (customer problem or product category).
5. Deliver useful information and thought-provoking insights.
6. Educate buyers on:

• How to address key technology and business challenges
• How to generate revenue, reduce expenses, and improve user experiences

Metrics: (How will you measure your promotional activities?)

1. Increase website traffic +XX% year over year.

2. Convert XX% of website users. (You may track soft conversions and/or hard conversions.)

3. Add to the sales pipeline XXXX marketing-qualified leads per year, including $YY (hundreds, thousands, or millions) in potential deals.

4. Generate X number of page views, post views, followers, likes, etc.

Who we serve:(What is your target market from the lean canvas?)

Brief descriptions of main buyer personas

What's in it for buyers? (What is your value proposition, but you can use marketing/sales language)

E.g. Ideas to further buyers' careers and their companies' success

Topics: (Where does your venture fit in the big picture? What solutions is it providing?)

List topics / key words where the company seeks to position its helpful content.

Calls to action (What will you "ask" of potential customers?)

Soft: E.g. Watch a video. Read blog, magazine article, or white paper.

Hard: Enter demand funnel - e.g. read a gated white paper, sign up for a webinar, qualify at a trade show or event.