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Back MGT506: Strategic Ma... Major Project Report As a group of 3, you will write one 25-page strategic analysis of an existing company of
Back MGT506: Strategic Ma... Major Project Report As a group of 3, you will write one 25-page strategic analysis of an existing company of your choice as part of a group. My recommendation is that you choose a company that is going through some tough times or is struggling with some key strategic issues. You (collectively) should imagine yourselves as the company's top management team or as a team of consultants. You will conduct an in-depth study of the firm, and apply the concepts, analytical tools and frameworks of this course to analyze its external and internal environments, identify the firm's strategic options, and come up with a set of recommendations to maximize the firm's long-term performance. 1) Description/History of the company (2 pages) 2) Detailed PESTEL Analysis (10) 3) Corporate level strategy (3 pages) 4) Business level strategy (3 pages) 5) Strategy execution (3) 6) Corporate social responsibility (1) 7) Recommendations and Conclusion (3 page) Format: The project must be typed (double spaced), and professionally presented to the class. The final project should be 25 pages (+-1page). All sources of literature should be referenced using the APA style. Title page is mandatory. Have a separate page after title page and write the name of each group member and mention which portion of the work they have done. You will be graded as a group but everybody needs to participate EQUALLY.
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