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Back Question 2 6 Not yet answered Marked out of 1 . 0 0 , p Flag question Web analytics tools can reveal behavior patterns
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Web analytics tools can reveal behavior patterns about consumers based on click paths throughout websites and have advanced segmentation and testing capabilities as well. However, there is a limit to how far web analytics can go because of their design. Which of the limitations below is the Achilles heel of web analytics tools?
a Cannot include other channel data sources
b Do not integrate with paid media
c Can't report what happens between clicks
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