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Question $26$

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Web analytics tools can reveal behavior patterns about consumers based on click paths throughout websites and have advanced segmentation and testing capabilities as well. However, there is a limit to how far web analytics can go because of their design. Which of the limitations below is the Achilles heel of web analytics tools?

a$.$ Cannot include other channel data sources

b$.$ Do not integrate with paid media

c$.$ Can't report what happens between clicks

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