Background: A consumer research company, "Insightful Choices," has been hired by a local electronics store to conduct a study on consumer preferences for two new smartphone models, Product A and Product B. The store is considering which product to feature prominently in its upcoming advertising campaign. Insightful Choices has collected preference data from a sample of 7 individuals who were asked to rate their preference for Product A and Product B on a Likert scale ranging from 1 to 7. Participants: The participants in the study are a diverse group of individuals selected from the store's customer database. Each participant was asked to use both Product A and Product B and then rate their preference for each on the Likert scale. Data: Here is the preference data collected from the participants: Participant Product A preference Product B preference 7 4 1 2 7 5 3 4 3 4 6 2 5 4 5 What type of error could the consumer research company be making? If you were a consultant for this firm, what is one suggestion you might make to do your best to avoid this error? For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac). BIUS Paragraph Arial - + ABC 99 10pt # A EE A A +8 + TX G Q G C = = = = {} Ky + P 65 IWI Il 6 7 17 4 > < 0 WORDS POWERED BY TINY