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Background Fitbit, Inc. is a consumer electronics rm known for its products of the same name, which are activity trackers, wireless-enabled wearable technology devices that
Background Fitbit, Inc. is a consumer electronics rm known for its products of the same name, which are activity trackers, wireless-enabled wearable technology devices that measure data such as the number of steps walked, heart rate, quality of sleep, steps climbed, and other personal metrics involved in tness. The company has sold 120 million devises with 29 million users. Building on its success with the human Fitbit product, the company is developing a companion tness tracker for pets. The rst product launch is a Fitbit for medium to large size dogs that would be worn with a traditional neck collar or shoulder harness. Using the working product development name FitDog, this new product is scheduled to launch in 18 months. This will be a major research and development endeavor with significant veterinary science research, biotechnology development, GPS tracking and data communication, website application development, and product and marketing research. First to market, reliability, and animal ergonomics are critical success factors. Directions Determine if agile is a best approach for this project. Assess the advantages and disadvantages along with your chapter reading description of agile projects; and compose an informative argument for or against an agile approach to the FitBit for Pets project. Compose your argument in SOD-words or less and submit as a PDF document
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