Background Like Maserati making a push into the motorized bicycle market. That was one reaction to the October 2016 launch of the firms digital consumer business-Marcus by Goldman Sachs-by the worlds leading investment bank, Goldman Sachs (Goldman). Dealbook, New York Times We have the ambition to build a large, differentiated, highly profitable digital consumer platform. Were working to build an open architecture storefront that allows us to work with consumers to help them spend, borrow, save, and protect in an integrated, coordinated way.. Were building it as a platform for Goldman Sachs over the next 50 years. David Solomon, Chairman and CEO, Goldman Sachs If we were out in Silicon Valley and made 20% of the progress that weve made, people would be throwing money at us to own a piece of this business. But nestled inside little old Goldman Sachs, were just going to have to prove it over time. David Solomon, August 2019 Brief description of the company and its activities Goldman Sachs, one of Wall Street best known investment bankers, in October 2016, expanded its offerings into consumer banking with Marcus by Goldman Sachs. Marcus, an online FinTech bank, offers high-yield savings accounts, high-yield certificates of deposits, and no fee personal loans. While still in its early stages, Marcus has acquired and integrated the General Electric Deposits business, entered the UK market, launched a new credit-card with its strategic partnership with Apple, and bought the personal-finance start-up Clarity Money. All aimed to contribute $1billion in revenue by 2020.

Question

Analyse and compare the pros and cons regarding Goldman Sachs unsecured lending. (15)