Background: Marketing Research has as its core focus the fulfilling of the marketing manager's need for knowledge of the marketplace. Your task in this project will be to take a marketing problem - see Research Scenario below - and develop a marketing research application, which will then be used by management to make a business decision. The Research Scenario is mandatory - please do not make up your own or Google search a marketing research application. The Term Project / Proposal assignments required for this course are quite extensive - this is really about a three-month process that we compress into a few weeks. Definitions: Problem The problem which you choose must focus on an issue which requires marketing research and is directly related to the research scenario below. (Some students use business application / feasibility problems such as deciding whether to start a new restaurant - although related, this is beyond the scope of this course and involves a Int mara vinklan LID 1411 En FA

Definitions: - Problem The problem which you choose must focus on an issue which requires marketing research and is directly related to the research scenario below. (Some students use business application / feasibility problems - such as deciding whether to start a new restaurant although related, this is beyond the scope of this course and involves a lot more variables ....HR, Finance, etc)