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Background of EarthWear EarthWear Clothiers was founded in Boise, Idaho, by James Williams and Calvin Rogers in 1 9 7 3 to make high -
Background of EarthWear
EarthWear Clothiers was founded in Boise, Idaho, by James Williams and Calvin Rogers in to make highquality clothing for outdoor sports, such as hiking, skiing, flyfishing, and whitewater kayaking. Over the years, the company's product lines have grown to include casual clothing, accessories, shoes, and soft luggage. EarthWear offers its products through three retailing options: catalogs, retail outlets, and its website.
When EarthWear founders, Williams and Rogers, decided to incorporate their company in they searched for an accounting firm to conduct the companys approaching yearend audit. They were referred to a bright, young auditor that had recently started his own CPA firm, Michael Willis. Williams and Rogers were immediately impressed with Mr Willis, and agreed to have Willis and Company complete EarthWears upcoming audit. Ever since, EarthWear and Willis and Adams have had a strong relationship. EarthWear decided to go public in Although Willis and Adams audited very few other public companies at that time, EarthWear retained Willis and Adams as the companys auditor.
Outdoor Clothing Industry
Over the past several years, the outdoor clothing industry has been growing at a steady, moderate pace. The industry consists of a wide variety of manufacturers that sell products directly to customers or through retail stores, including department stores, specialty shops, and catalog companies. The industry is highly competitive. EarthWears direct competitors include Eddie Bauer, Lands End, L L Bean, Patagonia, and Timberland. EarthWear competes primarily on merchandise value quality and price its established customer list, and customer service, including fast order fulfillment and unqualified guarantees.
Management
In late February of EarthWears chief accounting officercontroller Brad Norton unexpectedly left the company to take a job with another clothes manufacturer. Mr Norton had been with the company since In those ten years, the auditors from Willis and Adams had enjoyed their work association with Mr Norton. They found him to be a strong leader with a great deal of personal character. Mr Norton cited personal reasons for his sudden departure from the company. A new controller, Carol McKay, was selected in November. Before her promotion, Ms McKay had been the VP of External Reporting. In her years with EarthWear, Ms McKay spent the majority of her time in External Reporting. As a result, some executives questioned if Ms McKay had the broad skillset needed for such a demanding position. After interacting with her during some recent meetings, even some of Willis and Adams professionals questioned Ms McKays qualifications for the job.
Accounting and Control Systems
With the complexity of EarthWears customer database reaching million people, and sales occurring through catalogs, retail outlets, and the internet, the company realized in early that it was in need of a new, upgraded accounting information system. The company switched to a new, integrated central accounting system in early The transition to the new system was overseen and implemented by the former controller, Brad Norton. This new system maintains integrated inventory, accounts receivable, payroll, and general ledger software modules. Although the implementation of the new system was expensive and laden with problems, by the rd and th quarters of the problems were largely resolved and the company began to see the benefits. The new system integrates the companys operations and accounting systems and allows EarthWears sales force to promise next day delivery to telephone and internet customers. As a result, customer satisfaction has increased.
Who are the entitys key customers?
Who are the entitys key suppliers?
What are the entitys major assets?
What are the entitys major liabilities?
Does the competitive industry environment present any risks for the entity? Identify any competitors.
Do customer dynamics present any risks for the entity?
Do technological factors present any risks for the entity?
Is there high turnover of senior management, counsel, or board members?
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