Background: Tesla, the American electric vehicle (EV) manufacturer, is considering launching its new Model Y in Germany, a country known for its strong automobile culture and high consumer expectations.

Questions:

1- PEST Analysis: Identify and analyze ONE key factor for each of TWO of the four categories in a PEST analysis for Teslas entry into the German market.

Political: What is one significant political factor that might affect Tesla's expansion? Why? Economic: Name one economic condition that could influence Tesla's success. Why that condition could influence Tesla's expansion? Social: What is one social factor Tesla should consider? Why? Technological: Identify one technological factor in Germany that could impact Tesla.

2- Marketing Research:

Suggest ONE specific research method Tesla could use to better understand the German market. Explain why you chose it over other methods

3- Consumer Behavior:

Describe the electric car buying decision process of a German consumer, and explain what might be the most important purchase decision factor for German consumers when it comes to electric vehicles.

Grading Rubric:

PEST Analysis (30 points) Relevance and accuracy: 0-15 points Clarity and organization: 0-15 points

Marketing Research (30 points) Quality of suggested research method: 0-15 points Justification for the method: 0-15 points

Consumer Behavior (30 points) Insight into consumer behavior: 0-15 points Application to the case: 0-15 points

Overall Quality (10 points) Quality of writing: 0-5 points Adherence to guidelines: 0-5 points