Background:

The COVID-19 virus crisis has forced many retail companies to declare Chapter 11 business bankruptcy. Here is a short list: J.C. Penney, Sears, Pier 1 Imports, J. Crew, Bed Bath & Beyond, Neiman Marcus, GNC Health stores, etc.....Let's say you were hired as an emergency economist by J.C. Penney and were paying you $120,000 for a 6- month gig. Your mission is to formulate a "turnaround plan" to get JCP back on its economic feet.

**Question**: What would be some of the microeconomic recommendations?

Rumor: Why has Amazon been negotiating with JCP over the last few days? What do they want? Could they play a role in saving JCP?