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Background: The Royal Botanic Gardens Victoria website describes the Melboume Gardens as having: been a treasured part of Melbourne's cultural life for more than 170years

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Background: The Royal Botanic Gardens Victoria website describes the Melboume Gardens as having: "been a treasured part of Melbourne's cultural life for more than 170years - much loved by generations of Victorians, as well as by many visitors from interstate and overseas. It is a picturesque haven for recreation and an important resource for education, conservation, science and horticulture. Melbourne Gardens extends over 38 hectares and houses a collection of more than 8,500 species of plants from around the world, including amazing and diverse plant collections such as camellias, rainforest flora, cacti and succulents, roses, Californian species, herbs, perennials, cycads, plants from Southern China and, in the Rare and Threatened Species Collection, plants from south-eastern Australia." The Gardens attract approximately 1.5 million visitors annually. The garden area is approximately 600 x 600 meters. It has eight entry gates (A to H) across all four sides. There is also a gift shop and a caf (The Terrace) near Gate A, in the North East corner. Both the gift shop and a caf have been closed during the covid lockdown. However, a takeaway kiosk is open from 9:30am-3:30pm, 7 days a week, serving "delicious scones, muffins and coffees, as well as fresh and hot savoury food options" The RBGV management is considering opening additional visitor facilities at the opposite side of the Melbourne Gardens. a 1 Describe the activities involved in the data preparation process. What will be doo the steps for ensuring the data are properly entered into SPSS and will be ready for the main analysis. Your business research company has been invited by the Royal Botanic 1 Gardens Victoria (RBGV) management to submit a formal research proposal on visitor satisfaction of the Melbourne Gardens. The RBGV management team has asked your team for a research project proposal that will measure visitors' satisfaction with the Melbourne Gardens experience. The project will need to be completed within ten weeks. Your company has been asked to collect primary data through an intercept survey using a highly structured closed-ended questionnaire. Background: The Royal Botanic Gardens Victoria website describes the Melboume Gardens as having: "been a treasured part of Melbourne's cultural life for more than 170years - much loved by generations of Victorians, as well as by many visitors from interstate and overseas. It is a picturesque haven for recreation and an important resource for education, conservation, science and horticulture. Melbourne Gardens extends over 38 hectares and houses a collection of more than 8,500 species of plants from around the world, including amazing and diverse plant collections such as camellias, rainforest flora, cacti and succulents, roses, Californian species, herbs, perennials, cycads, plants from Southern China and, in the Rare and Threatened Species Collection, plants from south-eastern Australia." The Gardens attract approximately 1.5 million visitors annually. The garden area is approximately 600 x 600 meters. It has eight entry gates (A to H) across all four sides. There is also a gift shop and a caf (The Terrace) near Gate A, in the North East corner. Both the gift shop and a caf have been closed during the covid lockdown. However, a takeaway kiosk is open from 9:30am-3:30pm, 7 days a week, serving "delicious scones, muffins and coffees, as well as fresh and hot savoury food options" The RBGV management is considering opening additional visitor facilities at the opposite side of the Melbourne Gardens. a 1 Describe the activities involved in the data preparation process. What will be doo the steps for ensuring the data are properly entered into SPSS and will be ready for the main analysis. Your business research company has been invited by the Royal Botanic 1 Gardens Victoria (RBGV) management to submit a formal research proposal on visitor satisfaction of the Melbourne Gardens. The RBGV management team has asked your team for a research project proposal that will measure visitors' satisfaction with the Melbourne Gardens experience. The project will need to be completed within ten weeks. Your company has been asked to collect primary data through an intercept survey using a highly structured closed-ended questionnaire

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