Background

The VP of Marketing has asked your IT organization to help improve their collaboration across their marketing projects. The marketing organization works internally with the following departments:

Communications

Legal

Human Resources

Product Development

Information Technology

They also work externally with creative agencies who provide digital media, graphic art and written copy for the company's website. The marketing team would like a collaboration tool to store documents, exchange project files, create online documents, manage tasks and improve communication across all internal and external team members. They would really like to get away from emailing files and their comments as the team suffers from email overload. The marketing department has 100 team members (employees, contractors and external agency resources) who need to use the collaboration tool.

Your CIO has asked you to lead a 2-3 person team to review the capabilities of different collaboration tools and make a recommendation.

project proposal

1. Executive Summary?
2. Introduction?
3. Charter
   1. Problem Statement - What problem are you trying to solve?
   2. Project Scope - What is the project about?
   3. High Level Timeline - When will the project start and end (hint: follow the syllabus for a schedule)
   4. Business Rationale - Why is this project being undertaken
   5. Project Approach - How will this project be undertaken by the team? What is your key series of steps to investigate and refine the proposal?