Background: With so many people preparing to enter the job market, this exercise is designed to apply many of the branding concepts discussed in class to perhaps the most important brand in your life: Brand YOU. Think of yourself as a brand that will compete with other brands in the marketplace when seeking employment and career advancement. This exercise should develop some interesting points that will apply to all your supporting materials and interviews. The assignment concludes with a two-minute elevator pitch that emphasizes that you are the right person for the career goal of your choice in