Background: You are the marketing manager for Acme Hotels, a nationwide hotel chain. Acme Hotels plans to enter a new market with one of its mid-priced hotel properties. The company must decide whether it should build the hotel through its own network of contractors (the organic growth alternative) or acquire a hotel property from a competitor (the acquisition alternative). Each alternative has its own set of strengths (S), weaknesses (W), opportunities (O), and threats (T). Weights for strengths and weaknesses must total to 100%. Similarly, the weights for opportunities and threats must also total to 100%. You plan to apply the quantitative strategic planning matrix (QSPM) approach to decide on the best alternative. 1. To support the decision-making process, you assemble the data set below, based on management weighting of various criteria and independent assessment of the two potential properties. The scores vary from 1 (poor) to 5 (excellent). We apply the same evaluation weights to both alternatives. 2. Complete the QSPM framework below for the organic growth and acquisition alternatives. 3. State the preferred alternative, based on the Total Attractiveness Scores