Background You're start-up company is 2 years into the launch of the "Sole-Clean System\". The system disinfects the bottoms of shoes in less sanitary places like bathrooms and is made up of the following products: 1. A capital unit that is placed on the account's floort lt sprays a disinfectant onto the bottom of a shoe once triggered, and houses 2 large cans of aerosol disinfectant 2, Replacement % of aerosol disinfectant; currently externally sourced 3, A maintenance m of replacements parts for common-expected failures over time You've assembled valuable market feedback on the system over these 2 years, and plan to present a model to justify investment into a llSole-Clean System 2". Value Proposition for System 2 1, A more durable capital unit , we've gotten complaints that this unit breaks too frequently 2. A new disinfectant solution: similar formulation, but 30% cheaper cost of goods Assignment Create a revenue and forecast model for the "SoleeClean System 2". Start by laying out the key assumptions, create the model, and then summarize the following: 17 2yr incremental revenue (combined) 2' 2 year incremental gross margin dollars (combined) 3, 2 year incremental gross margin % (combined) 4, a monthly forecast for each product: capital unit, cans, and kits Key Data Proposed launch date: January 2025 You expect to have 75 System 1 customers entering into January 2025; averaging 2.2 capital units per customer Coming into Jan 2025, disinfectant can utilization averages 3 units per month per capital unit Kit sales average 0.1 per month per capital unit Based on System 1 sales trends, you assume the following: if you did nothing System 1 would perform with the following quarterly growth rates in 2025 and 2026: 2025 2026 Capital Units 8% 10% (your own assumptions w/ new product) Cost of Goods Sold (COGS) and Average Selling Price (ASP) COGS ASP System 1 System 2 System 1 System 2 Capital Units $110 $150 $650 $750 Cans $3.00 $2.10 $10 $10 Kits $40 $55 $100 $125 Jan Feb Mar Apr May Jun Jul Aug 562 Oct Nov Dec Selling Days in 2025 22 20 22 22 20 22 22 21 21 22 19 22 Selling Days in 2026 20 20 23 22 20 22 21 22 21 21 20 22 Solution Do Nothing Scenario 2025 2026 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Selling Days Capital Units Quarterly Units Monthly Units RevS COGs GMS GM% Cans Monthly Units Rev$ COGs GMS GM% Kits Monthly Units Rev$ COGs GM$ GM%Launch Scenario Capital Units Cans Kits Selling Days Quarterly Units Monthly Units Rev$ COGS GM$ GM% Monthly Units Rev$ COGS GMS GM% Monthly Units Revs COGS GM$ GM%