Background:Consider a highly respected, high quality, highly rated AACSB accredited online MBA program with a desire to increase enrollment in their online MBA program.Each student completing the program provides $20,000 in lifetime revenues for the program.The program is willing to give up some of the lifetime revenues from students in anticipation of enrollment gains enough to offset the revenue foregone. Currently, two alternatives are on the table:

Alternative one:Hire a telemarketer to recruit students for the program and pay 50% of the lifetime student revenue for the service.The company hired to recruit talks about significant enrollment gains but makes no guarantees.

Alternative two:Cut the lifetime revenue from each student by 40%.The cut makes the program the most competitively priced online MBA program in the top 100 rated online MBA programs in the United states. Self-Market the program as follows:Budget $5,000 to hire someone to build a state of the art website to promote the program, budget $500 to hire someone to design a full-color trifold brochure to promote the program, budget 35 cents per copy of the brochure, distribute the brochure strategically throughout the United States.Use the expertise of the College Business faculty to provide additional ways to market the most competitively priced online MBA program in the United States: Perhaps with referral fees paid to current students and alums, blitz social media about the program, television and radio advertising, and others.

Required:

1. Calculate the student acquisition cost of each alternative. 2. Which alternative do you believe most viable for increasing enrollment in the program. 3. Provide detailed supporting materials you considered in making your decision in regard to question 2 4. How else might the program self-market the program? 5. Offer any additional alternatives you think might be reasonable to increase enrollment in the program.